Monday, April 22, 2013

Things to Consider When Listing Your Home


So, you may have reached a crossroads, which leads to putting your house on the market. Whether it be caused by relocation, a life event, retirement, or just the desire for change, there are many things to consider, when looking for a real estate professional. What do you do NOW??

Every real estate agent offers the ability to list your home, but what you really want is a real estate agent who is seasoned, professional, and market-savvy. And let's face it, you want the real estate agent who is going to bring top dollar for your property. 

So when you are looking for an agent, these are some things that you might want to consider, as well as some of the reasons why The Creel Group is the choice of many of your Knoxville, TN friends and neighbors:

Communication
Your needs always come first. We provide the service we agree to, in the ways that work for you,
whether once a week, once a day, by phone, email or text message. That's how we'll do it. 
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You'll always be kept in the loop. From listing to closing, you'll know the status of our
marketing efforts, the offers on the table and the steps leading to a successful closing once an
offer is accepted. Our concierge service allows showings to be set for your property at any time, and our full-time Executive Administrator is available for contact Monday-Friday 8:30-5. We have a daily agent on call, who is ready and available to meet the needs of listing and sales interest, as it comes. We are truly equipped to meet all the needs of each client 7 days a week!
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Experience and Expertise
The complexities of your real estate transaction will be well-handled. Smoothing the way for
your listing and sale, we will capably remove many potential challenges before they have the
opportunity to appear. We also have in place the most state-of-the art technology in electronic signatures, creating great ease in send and receipt of documents for both listings and sales. Now, we can put the documents you need at your fingertips from the office to to the coffee shop to the stay-at-home mom and even to 30,000 feet up, for the business traveler. 
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Marketing
Your home will get the exposure it deserves. Our marketing systems maximize your property's
exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow
us to reach active buyers who want to know about your listing. Not only do we participate in traditional marketing campaigns, but we are socially connected. Social connection puts your property into the fastest-growing home shopping demographic! From Facebook to Twitter to Pinterest to Google+ to YouTube, your property will be viewed and shared by our social media family and beyond!
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Pricing
Your home will be priced right, adjusted as needed, and will sell quickly. With a keen
understanding of both the big picture and the very latest local and neighborhood listing and
sales data, the information you need is at our fingertips.
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Staging
Your home will put its best foot forward. Homes sell because of correct pricing and great
presentation. We know what it takes to make the terrific first impression that will get your home
sold. We have professional home stagers available to create the atmosphere that buyers are looking for in a home. 
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Satisfaction
I'll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your
needs. We identify those needs together, and my cancellation guarantee protects your right to
end our relationship if you're disappointed.

The Creel Group realizes it can feel like the details are endless when you're selling a property. It is our job to streamline the process for you, ensuring everything is completed as quickly and
efficiently as possible. Here's an overview of the steps we'll be taking along the way.
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Communication makes all the difference.
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You'll always know what's going on behind the scenes while your property is listed.
We will solicit feedback from each consumer and agent who views your property, passing
their comments on to you.
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We will work together to formulate a price adjustment strategy that sees us through
your listing period. You'll receive regular progress reports, delivered as frequently as
you request. Whether you prefer a phone call or an email, that's what you'll get.
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Prepare your home for a successful sale.
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More and more sellers today are seeing the value of investing in a pre-inspection
on the property they are preparing to list. Whether or not you are confident in the
condition of the home, an inspection can either give us professional, third-party
validation or reveal issues you should attend to before listing your property – issues a
buyer inspection could surface later, making them part of the final price negotiation.
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We will evaluate the current state of your property and arrange home staging. Any
repairs or improvements needed to maximize your home's value and appeal will be
identified and scheduled.

Price determination:  let's begin with this direct statement:

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We are not the ones who decides how much your home is worth. The market does.
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It tells us exactly where to price your property to sell and how to approach the marketing
of it. Here are the factors that will affect the value in today's market:
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Price
Pricing your home properly from the start is the deciding factor on how long it will take
to sell it.
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Location
Location is the single most important factor in determining the value of your property.
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Condition
The condition of the property affects the price and the speed of the sale. As prospective
buyers often make purchases based on emotion, first impressions are important. We will be
able to help in optimizing the physical appearance of your home to maximize the buyer's
perception of value.
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Competition
Prospective buyers are going to compare your property – both the condition and the
price – to other listings in and around your neighborhood. Those buyers will determine
value based on properties that are listed or have recently sold in the area.
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Timing
Property values are affected by the current real estate market. Because we can't
manipulate the market, we'll collaborate on a pricing and marketing strategy that will take
advantage of the first 30 days your property is listed. It's the window of opportunity when
buyers and their agents discover your property and are most likely to visit and make offers.

So, now we have a picture of the listing process, and how The Creel Group, part of Keller Williams Knoxville, TN, is set apart from the rest. These listing steps are as outlined in our listing presentation. But listing with The Creel Group is so much more than just a process of steps, but a relationship built upon the foundation that we will sell your home with the care and concern, as if it were our own.  

Later this week, we will discuss how buyers find YOUR home, once it is listed. 






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